This has always been the case for most non-South Indian Star TV channels, such as Star Plus, Star Gold, Star Jalsha and Star Movies, where the word ‘HD’ is in the same font as the logo wordmark.

News channels’ logos stayed put at the top right.

As part of the corporate rebrand, non-news channels bearing ‘Zee’ in their names moved their logos from the top right corner, the standard for most Indian channels, to the top left.

ZDF introduced its current logo in 2001, sixteen years before Zee TV.

The logo is somewhat similar to that of German public broadcaster ZDF (in the sense that the letter Z is within an orange circle and some other letters are outside).

Rather than using exotic, obscure fonts (as Star TV did with Kohinoor and later Cádiz), the Zee network adopted the widespread Gotham font as its corporate typeface, as did many of its channels, including Zee TV, Zee Cinema and the aforementioned regional channels.

An event where actors of the channel's shows are felicitated along with celebrity entertainment performances.įifteen days after the TV channels rebranded, on 30 October 2017, parent company Zee Entertainment Enterprises unveiled a new brand identity.

YouTube: Zee TV channel ident history (1992–present) and 1994–presentįrom 1992 to 2005 the channel's logo consisted of the letter Z viewed from the bottom edge up, with ‘ZEE TV’ written across the bottom edge.įurthermore, instead of having a separate HD wordmark, the word HD is now written in the same typeface (namely Gotham) as the channel name, and directly beside it.

Zee TV has been owned by the Essel Group ever since.īesides Star Plus, Zee TV and its sister channels &TV and Big Magic compete with Sony TV, Colors, Sony Sab and Star Bharat in the Hindi GEC genre, the most-watched in the country, along with free-to-air channels like Dangal. From 1992 to July 2000 it was a partnership between the Essel Group, an Indian media conglomerate, and Star TV, a subsidiary of the erstwhile News Corporation (it now owns leading competitor Star Plus and many other channels). Zee TV, launched on 2 October 1992, is the oldest privately-owned Hindi general entertainment channel (GEC) in India and the flagship channel of the Zee network.

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